Since the dawn of Rooster Teeth’s time, back when we were still internet neanderthals living in the cave known as Burnie’s guest bedroom, Sponsorship has always been a part of our DNA. Sponsorship kept us alive in the early days of Red vs. Blue, allowed us to grow and experiment with different types of shows, and ultimately helped us become the upright, language and tool-using, awesome entertainment company that we are today. And as Rooster Teeth has evolved from the primordial ooze of early online video, so has Sponsorship, which has grown into a full-fledged subscription video service. Now, the time has come to create a distinct identity for that subscription platform, and that identity is Rooster Teeth FIRST.
FIRST is Rooster Teeth Sponsorship… with a new name, more choice, and more awesome. Slightly less primordial ooze.
Right off the bat, I want to make it clear that if you’re a Rooster Teeth Sponsor, very little is changing for you, and you don’t have to take any action. As a FIRST member, you will still have all of your access and great benefits: watch exclusive shows, see everything first, no ads, get that 5% discount in the store, etc. We’re making a small price update to the six-month membership option (from $15.99 to $19.99, which breaks down to about $.67 more per month), but existing Sponsors are grandfathered in at their current price point unless they make changes to their membership.
As we make this change, we’re taking the opportunity to introduce even more benefits and subscription options. We’re going to keep adding more value to FIRST memberships, like the addition of exclusive shows like Day 5 and Crunch Time, new documentaries, and more exclusive content from many of your favorite shows like RWBY and Camp Camp. We’re even adding an amazing new tier for our most demanding members called Double Gold.
FIRST Double Gold membership includes all of the perks included in the standard FIRST membership, but Double Gold members will also receive a box of exclusive Rooster Teeth merchandise valued at $60+ in the mail each month. To top it off, there are additional perks like a 10% store discount, exclusive contests and giveaways, and starting with events that go on sale after August 1st, you’ll have early access to purchase VIP tickets.
If you’re coming to RTX this year, you’ll get a chance to sign up for Double Gold on-site at booth #837, and walk away with the very first RT Box, which you can only get at this year’s show. The next box will be mailed out on August 15 to all Double Gold members who sign up by the end of July.
You probably have some questions. Let’s start with the basics.
FIRST speaks to the history and culture of both Rooster Teeth and the internet itself. Being first has always been important to this community – first with an innovative idea or product, first in a comments section, first to see the next great video that you know your friends will love, first to see a miniature Gus with his shirt off in a jar of mayonnaise, and so forth. Even the shirts from our very first RTX had “FIRST!” on the back.
The core benefit of Sponsorship was getting to see everything first, and we want to extend that benefit into other areas that increase the value of being a subscriber.
When is the change happening?
Sponsorships will officially switch over to Rooster Teeth FIRST on July 1, 2016, the first day of RTX. For you Sponsors coming to RTX, look out for a booth near registration where you can get a special FIRST sticker for your badge. It’ll not only make you more attractive, but will also allow you to get into the FIRST member-only “Ask the CEO” panel on Friday at 5pm in meeting room 9.
What does it cost?
The standard FIRST membership is $4.99 a month, or $19.99 every six months. As with Sponsorships, you can sign up for a free 30-day trial to see what it’s all about.
FIRST Double Gold memberships are $34.99 a month, or $179.99 every six months. You’re probably thinking, “DAAAMN!” but remember that this gets you $60+ in exclusive merch every month, in addition to the benefits of the standard FIRST membership – and more.
If you are an existing Sponsor before the switchover on 7/1, you are grandfathered into your current rate unless you make a change to your FIRST membership.
And as always, you can sign up for a free account to get a customizable profile, participate in community discussions, and set schedule reminders for shows.
What will FIRST members be called?
We’ll let you all figure that out for yourselves, but some people have grown fond of referring to FIRST members as “FIRSTies.” Some people named Barbara.
These questions and more are addressed in the all-new FIRST FAQ. Check it out.
Any other questions? I’m only a comment away. (And I’m really curious what the first comment is going to be…)
Thank you for helping us make Rooster Teeth what it is today. We’ve come a long way together, and with your support there’s no limit to what we can do next.