How Does Rooster Teeth Make Money?

Burnie Vlog: How Does Rooster Teeth Make Money?

Rooster Teeth Execs, Burnie, Matt and Ezra, explain the business' 5 part model: ad revenue, subscriptions, licensed content, events and merchandise.

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Comments (140)

  • AmpersandDuggs FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold Vicarious Liability of C

    1 month ago

    I work for a Fortune 500 company that is putting hundreds of millions of dollars into the specialty merchandising market, but none of our executives talk like Ezra.  Maybe that's why we have missed a lot of milestones for both developing new product lines and meeting sales projections. 

    RT is an awesome success story because they find the right people to develop an effective process for creating an amazing product.

  • D_Silvs FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold *insert later

    2 months ago

    Wow, Matt has some crazy Hitchhiker's thumbs there.

  • ZykBRooster FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    Thank you, Burnie!

  • DavidBatterb FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    Haha ... the bit I wanted to hear about was the Bethany bit. Man, did she sound ticked lol!  I don't think I would like to have her upset at me.

    Would be good to hear more about that at a later date (if Bethany doesn't mind) :)



    • Bethany FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

      2 months ago

      I don't mind at all! I'm sure we'll cover it at some point. :)

    • Cameron FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

      2 months ago

      I read the comments on the subreddit before watching the video, and they gave the impression there that it seemed like she was being a dick. Watching the video now it really is like she legitimately doesn't have time at this moment, and she's not being a dick, she's being blunt.

  • Evv FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold KevinEverett

    2 months ago

    Does Ezra have two houses or apartments? 

    • SeanTFlynn FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold RT Activist

      2 months ago

      He might stay with someone from the company

  • combatukulele FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold ayyy

    2 months ago

    this is exactly the kind of content i love in these vlogs

  • ForceMaster1 FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    In any case, I absolutely love all the behind-the-scenes stuff we get out of this vlog. As a sponsor, I value the inside look and transparency. Keep up the good work, Burnie!

  • ForceMaster1 FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    Burnie: She's at Let's Play Live.

    Me (before she even picked up): Then why are you bothering her?!?


    I don't blame her at all for her reaction. That was not well-planned on Burnie's part.

  • SamuelF FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    I loved this it wasnt boring at all

  • Shmittles FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    Ah, that’s what I like about RoosterTeeth. Smart and straightforward. Not shady. Either that, or they’re super shady to the point of tricking all of us.

    • xdrfiredogx FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

      2 months ago

      Unless... that's what they WANT you to believe...!

  • MJB328 FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold Blue Team RULES!!!!!!!!!

    2 months ago

    On the subject of royalties and licenses, safe to assume you guys cut checks to 343 industries for profits you make off RVB then, since its based off/in the halo universe.

    • CRA5IAN FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

      2 months ago

      Net necessarily.  Red vs Blue has been around a long time and was looked at as free advertising by Microsoft in the past.  Also, 343 doesn't own halo.  Microsoft does.  That's why more games were made after Bungie decided not to continue developing halo games.

    • Cameron FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

      2 months ago

      And also, think about fair use. First of all, parodies are given a ton of leniency when it comes to fair use. While this isn't exactly a parody of Halo, per se, it's a somewhat absurd parody that involves Halo. Second of all, one of the most important concepts of fair use is the idea of using the content in a transformative way. Watching a video that was made using Halo is not the same thing as playing a game of Halo. The intended purpose is far different. 

  • PhantomAC FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold Not Otaku, Just Nerd

    2 months ago

    Just as soon as you get the 4th season of RWBY on DVD for purchase, I'll give RT more money.

  • BRB93 FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    If I could make one tenth of what Rooster Teeth make in a year, I'd be incredibly happy. Being unemployed majorly sucks.

  • jfm3 FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    I always got the impression that RT didn't rely much on YouTube for revenue, especially since a number of their shows (such as OTS) have direct ads on the shows themselves.


    It was interesting for Burnie to spell out exactly how RT is able to do so much content (as well as maintain 2 campuses and support their "satellite" companies like ScrewAttack). It actually gave me a lot of respect for the business side and happier to be a First member

  • SeveRM FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    Thanks for this! It makes sense to have several revenue streams :) Can I ask, because I don't know much as online video networks, how does Fullscreen help Rooster Teeth operate/grow as a business?

    • DavidBatterb FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

      2 months ago

      I think it's funding / capital.  Like 'we want to make an RT Doc that we think might get 500,000 views which will earn us $x but we need $x top make the video.  I could be wrong about that.

    • ZykBRooster FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

      2 months ago

      I think Fullscreen also has more of the machinery necessary to get other creators involved with RT and vice-versa, and to organize things like Let's Play Live, etc.  I think Fullscreen basically contributes avenues for diversification and collaboration tools to RT, and helps to introduce RT to new audiences.

  • TimberWolffe FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold TimberWolffe

    2 months ago

    I never noticed before but is it just me or are the fingers on Matt's right hand all weird? It looks like he broke his fingers at some point and they didn't heal straight

    • Cameron FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

      2 months ago

      If you're talking about his thumb, it's called hitchhiker's thumb, and it's a genetic trait. At least in the US, it's something we always use when talking about genetics and heredity. 

  • BQJmcF FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    This was a cool way to learn interesting and important stuff. Also lol Bethany haha 

  • tahupierce FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    Bethany was... actually kind of shitty. Leaving aside having a modicum of respect for your boss, if a coworker (even a busy one) answered my call with "What do you want?" there'd be words when they got back. I know RT is a more casual workplace, but I always took that to mean friendly rather than rude. 


    There's also the fact that instead of having even a brief chat about the event part of the revenue model, Burnie had to settle for "Live events are also very important." So her dismissiveness actually impacted content, which she should have known. 


    Other comments seem to enjoy it, but I dunno. It got my goat a little to hear Burnie being spoken to like that. 

    • FakDendor FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

      2 months ago

      I'm pretty sure they were doing a bit.

    • j0b00m FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

      2 months ago

      To be fair she's in the middle of running a major event. I imagine it's like directing the most stressful play ever, where no matter how much preparation has gone in at least a dozen things will be going wrong and it's her responsibility to fix it. I've seen people at that point and their frame of mind is basically "unless you're here to tell me the building is literally on fire there's more important stuff I need to do right now".

      Also I imagine in the scale of priorities running an event worth hundreds of thousands of dollars and RT's reputation for hosting live events vastly out-ways helping make a ten minute vlog. (As interesting as her input may have been).

    • Sockbum FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

      2 months ago

      I agree with @FakDendor and @j0b00m, and I'm also pretty sure Burnie isn't her boss. Burnie knew she was really busy and kind of looked like he anticipated the answer he was getting, whether it was a bit or not.

    • tahupierce FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

      2 months ago

      @FakDendor @j0b00m @Sockbum

      While I disagree with all of you and all of your points (she wasn't acting, a big responsibility doesn't give you license to act like a jerk, Burnie is everyone's boss even if he's handed over the day-to-day, etc.) I'm more interested in the overall tone. This is a community that comes to the loud defense of our favorite personalities all the time, so the rest of the comments and these apathetic responses are surprising. I guess I've been conditioned to expect the Internet to be up in arms over much more ambiguous circumstances than these. 

    • Bethany FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

      2 months ago

      It's entirely possible I knew Burnie would be calling me at that exact moment and that he even guided me on what my response should be. For laughs. It's possible that @FakDendor was right all along. 

    • xdrfiredogx FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

      2 months ago

      Entirely possible most of us had assumed that was the case =)

    • ZykBRooster FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

      2 months ago

      Remember that at RT everyone has veto power, I'm sure that even if it wasn't a bit, it was something Bethany isn't embarrassed about nor should she be. Some of you may not be aware of this, but sometimes you have to work your ass off and can't just stop what you're doing and chat.

  • ruen_ FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    Odd to me that the only type of advertising you talked about was youtube pre-rolls, considering that, as a First member, the only ads i see on RT content anymore are ad reads on things like the podcasts and openhaus, and sponsored videos like the Dirty Dodgeball video. It would be interesting to hear about those if you were to ever do a follow up.

  • overkill2009 FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold Wanna-be Pro Streamer

    2 months ago

    im glad to be a first member, theres only 2 things i spend money on for people in general, one being roosterteeth first member, and the other is roy from challange finders livestream

  • sontag FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    Burnie's beard reminds me of a porcupine. Color wise anyway

  • jonodembo FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    This was probably my favorite vlog.

  • DrOctarine FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold DrOctarine

    2 months ago

    This was actually really fascinating. This in itself is another one of the great things about RT, just how open they are with their consumer base. Most of the traditional companies I can think of would never consider being so up front about how they make their money. Every business, entertainment industry and beyond should take notes.

  • thefunion FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold Gold Stars

    2 months ago

    Seeing Ezra talk about the merch model gave me a great idea. What if every month or so, Rooster Teeth put their shirt design ideas up to the community for a vote? Doing so could drive shirt sales and help prevent certain merch items that don't sell as well as they'd hoped. Hell, there could even be a "quote of the week" shirt that we could vote on.

    Idk, just a thought. 

    • jfm3 FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

      2 months ago

      Better than the Burnie Burns urinal cakes Chris came up with a few months ago :)

    • Cameron FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

      2 months ago

      That's actually a pretty good idea. 

  • Mike_Kruk FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    Very neat! I love that you have added notations for the songs in the vlogs now (I always tend to focus on music when I'm watching anything) and I love the transparency RT and Burnie are about their general revenue and inter-workings at RT.  Thanks!!

  • jewishwookie1 FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    basically all of Rooster teeth's success and profitability comes down to continued support from the community and that is achieved through a happy community. As part of the community I would like to register a complaint about a large revenue stream for Rooster Teeth then. RWBY is a wonderful concept, season 4 was the worse and best of the series.

    Best ex, the improved graphics, world building ie. world of remnant and the bar conversation between Qrow and Raven.

    Worst ex, every fight in the volume. The Grimm look great but are way too easy to fight, overall fight choreography was a mess, as was the pacing of the 6 separate stories in the volume, too much. If season 4 was set up for the new ark it was handled poorly and you should have taken 2 seasons at least. Build up Yang's use of the arm like Ede in FMA, show more and space it out/ structure it more. Also nuckelavee Grimm biggest season finally let down in years. Also the floaty, spinny and bendy physics used in th enew season were annoying and unwelcome.

    Not everything needs to change to be good, we watched RWBY and liked what Monty presented and season 3 was great don't suffer the same problem Halo 4 and 5 campaigns suffer or the repetitive COD franchise, you are better than that and proved it with season 3, the community supports you and will wait for good content so don't do 2 seasons in 1 year to crank out sales. The graphics look pretty and the ideas presented in the story are interesting, take your time presenting them in a well crafted story that you want to rewatch for the plot and the fights.

    Please, from a caring fan.

    • nicus9 FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

      2 months ago

      Sounds like something you should send to someone who is actually involved in RWBY production (like Miles and Kerry).

    • Cameron FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

      2 months ago

      I'm not going to discredit your criticisms, even though I disagree, but I'm curious as to why you think it's relevant to post here.

  • TonyBarcello FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

  • NatiRin FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    Lost my Achievement Hunter hoodie the other week. Not even mad that I have to buy a new one. Love supporting you guys, and love your content!

  • Veryk FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    Very informative.

  • ColonelSTFU FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    Take a lesson from this Vlog folks.


    Diversify or die.


    If you want to be successful in business, life, saving for your retirement, etc. You don't put all your eggs in one basket. Don't have just ONE product. Don't rely on single skill to get you through life. Don't invest in one company..


    Ok.. old man stepping off the advice soapbox.. :)

  • reasontofreak FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    I'm a First member and I love watching content early on the site but if I ever want to rewatch something, I go to YouTube because navigation is easier. 

  • godzylla FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    he had to have known that calling Bethany to talk about live events would just piss her of rite? considering she's in the middle of the LPL tour. i could here the 'burnie i want to punch you now' in her voice.

  • Kelsobunny FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    So I don't know if anyone that would have a hand in making this happen will read this, but even though i'm a First member i tend to watch about half their content on youtube for convince. I check youtube because that's where the majority of my entertainment is and that's how i really see when there is new videos up for my favorite RT shows. If there was a way to enable notifications for the app or even for chrome notifications, for shows i have favorited on the site i would probably watch my shows on the site about 90% of the time. 


    The last 10% of the time would be if the app supported chromecast so i could watch it on my tv! You guys support apple tv, give chromecast some love lol!

  • SplitScream FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    Today on "Matt Very Quietly" we find out about how Matt likes his Day 5 shirt and something else that I couldnt hear


  • speedingcheetah FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    First member here...don't bother with watching via YouTube anymore.

  • Justin-Thadick FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold Littering and....?

    2 months ago

    how can RT make more money?

  • PastyThigh FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    Bethany sounded genuinely pissed and it's great

  • ssilver88 Broke Pilot

    2 months ago

    The only thing you'll be getting from me from now on will be ad watches on youtube. Im done being a sponsor and will no longer buy merch.

    • DanielPurvis FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

      2 months ago

      That's your call man. I don't know what lead to that decision but more power to you, and I hope you can still enjoy the content

  • AbstractSpaces FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    Damn son, don't fuck with Bethany when she's on the job.

  • CCaprice FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    Favourite vlog so far.

  • Hammerhead2412 FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    This is the first time I've really seen Ezra talking. He's mentioned a ton but I've never seen him even talk in a video.

  • twiffidy FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    Gotta love and respect the transparency, Burnie! Also I've always thought it's smart that the company has been able to diversify their revenue streams. Not only does it help you, it also provides the community with opportunities to support you how we want to.

  • NOOBATRON100000 FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    I really like the vlogs about the roosterteeth as a business its super interesting to me also it almost seems like if the adpocalypses is truly the end of youtube as a money maker its cool to see that there are companies like roster teeth out there I could always try to get a job at

  • XmasForJuan FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    That was an interesting Vlog in terms of me learning how to better support RT. I think I'm not alone in saying that I'm ok with Roosterteeth telling us whether or not it's more beneficial to them whether I watch videos on youtube on the site, and I don't care, I'll do both if it helps, anything to show my appreciation not just for the content Roosterteeth makes, but for the people who make it possible.

    At the moment I don't have the ability to buy merch or tickets to live events, so whatever I can do to help, I'll gladly do.

  • wolfexnob FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    I really love when Burnie picks an interesnting subject and just talk about it, probably my favorite kind of vlogs :D 

  • Dum8kid FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    That was actually cooler than I expected. I don't know if Burnie did it on purpose, but it was definitely funny annoying Bethany. She probably feels a little bad if she didn't know it was for the vlog.

  • mitzt FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold Boop!

    2 months ago

    Now I just want to know how significant RT is to Fullscreen since Ezra is spending time at the RT offices every week.

    • DanielPurvis FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

      2 months ago

      Id say a fair amount, having a representative there on site at all is pretty significant

  • EthanHanna FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    • nicus9 FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

      2 months ago

      Rewatch the video; it is literally all they talk about lol. It is 1 of 5 revenue streams and its impact grows and shrinks constantly along with the other 4

  • higha FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    Thanks Burnie! These blogs are always so well put together and are really interesting, I look forward to them every week!

  • Ironlordthemad FIRST Member Star(s) Indication of membership status - One star is a FIRST member, two stars is Double Gold

    2 months ago

    I know this won't be the most popular vlog in the series, but its fascinating to me. Thanks for giving us the peek behind the curtain burnie!